Art & Design | Theory of knowledge

YouTubers are new ‘Hollywood stars’

Cultural phenomena: 2007's 'Charlie bit my finger' spawned countless parodies; Baby Shark topped the music charts; MrBeast continues to embrace extreme challenges; while Skibidi Toilet's surreal appeal continues to confound adults.

Is this the death of real culture? YouTube is “the new television”, according to CEO Neal Mohan. But as the line between content and cinema becomes ever more blurred, will we ever recover the great art of our past?

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