Hundreds of millions may be flocking to the big screen to see movies such as Inside Out 2 or Deadpool & Wolverine, but billions are staying home, captivated by a low-budget franchise about talking toilets.

Skibidi Toilet, a YouTube series that originated with an 11-second viral clip, is enormously popular with Gen Alpha. Last year it got over 65 billion combined views.

The series, an ongoing battle between evil toilets and humanoids with televisions, speakers and CCTV cameras for heads, is some of the most-watched content on the platform.

Now, Alexey Gerasimov, the Russian-born Skibidi mastermind, is working with an independent Hollywood entertainment studio to expand the series into a multi-movie franchise.

But what gives this outlandishLooking or sounding bizarre or unfamiliar. invention its appeal? It has been labelled "brainrot humour", a form of internet comedy repeated so much that it loses all meaning.

Some say that Gen Alpha is building an identity through this absurdRidiculous. humour. It is like a secret language, something that belongs to them alone.

Perhaps the reason Skibidi Toilet seems so strange to many is that we have yet to adjust to a generation raised by the internet, where 90% of children aged 10 to 15 years go online every day.

Will Skibidi Toilet destroy the minds of our youth? Some might say yes. But for others, it is just generational warfare. We should let kids have their fun.

But is it just brain-rot?

Yes! Skibidi Toilet is part of a sinister internet culture preying on young minds for clicks because they are the most vulnerable. 

No! It is natural for young people to be obsessed with toilets. Leave the kids alone!