"Take a sad song and make it better," the sad tune accompanies images of depressed Brits. The Adidas advertisement paints a picture of a sad nation.

That is, until Jude Bellingham makes his entrance, scoring a goal to the tune of Hey Jude's lively and happy chorus. He squares up to the camera solemnly as text reads "YOU GOT THIS."

Marketing became reality on Sunday, as fans sang the song to Bellingham after he scored the only goal in England's match against Serbia.

The message is clear: England needs hope. But is Jude Bellingham that hope? At just 20 years old he was named the world's best footballer in the Top Trumps rankings.

Stories abound of Bellingham's natural charm and kindness. He once found a blanket for a shivering ballboy, and he used to help load laundry after matches.

In this year's Euros, 24 teams will compete for the 2024 title. The final is due to take place on the 14th July.

Some say that Bellingham is just what we need to reignite love for football. The beautiful game is about more than just scoring points. It is about shared values, pride, love. But some worry that the media storm over Bellingham is a gimmick.

Is personality more important than talent?

Yes: You need more than just skills and training to win a match. You need team spirit, encouragement from your supporters, and hope - all of which players like Jude Bellingham provide.

No: Football is about winning - and doing it consistently. Personality can score points with the crowd, but it cannot score points on the pitch.