"Take a sad song and make it better," the melancholy tune accompanies maudlinSelf-pitying or tearfully sentimental. images of beleagueredIn a very difficult situation. Brits. With England's history of humiliating defeats at the Euros, the Adidas advertisement paints a picture of a disillusioned and downcast nation.

That is, until Jude Bellingham makes his explosive entrance, scoring a goal to the tune of Hey Jude's jubilant chorus. He squares up to the camera solemnly as text reads "YOU GOT THIS".

Marketing became reality on Sunday, as Bellingham was serenadedTo entertain someone by singing to them. by England fans with Paul McCartney's classic hit after he scored the only goal in England's match against Serbia.

The message is clear: England needs hope. But is Jude Bellingham that hope? At just 20 years old he was named the world's best footballer in the Top Trumps rankings.¹ There are certainly worse players to place your bets on.

And his big personality is a fail-safe way to win public favour. A keen prankster with a Ronaldo haircut, stories abound of Bellingham's natural charisma and thoughtfulness. When Madrid won at Arandina, he fetched a blanket for a shivering ballboy. Colleagues remember how he used to help load laundry after matches.²

With England's performance so far being described as "boring", "dismal" and "flat", they need all the personality they can get.³

In this year's Euros, 24 teams will compete for the 2024 title, including first-time participant Georgia. The final is due to take place on 14 July.

Some say that Bellingham is just what we need to rekindle England's love for football. After all, the beautiful game is about more than just scoring points. It is about shared values, pride and love.

As Brazilian football legend Ronaldinho put it, "football is about joy". But joy does not win the match. Some worry that the media storm over Bellingham is a gimmick.

And it would not be the first time a player has failed to live up to the hype. Labelled the 'new Pele', child soccer prodigyA child with exceptional skill or talent. Freddy Adu became the youngest professional athlete in the history of US major sports at the age of 14.

Adu's charisma, confidence and easy-going personality won him favour on and off the pitch. But his career was ultimately defined by disappointment, after a series of injuries and loans to 13 different clubs over a 14-year span. Some say we should be careful to set store by talent and training over charisma.

Is personality more important than talent?

Yes: You need more than just skills and training to win a match. You need team spirit, encouragement from your supporters, and hope - all of which players like Jude Bellingham provide.

No: Ultimately, football is about winning - and doing so consistently. Personality can score points with the crowd, but it cannot score points on the pitch.

Or... Personality and talent both play a role, but the real winner is training and resilience. The measure of a player's career comes from years of work, and cannot be judged by gimmicky media coverage designed to raise people's spirits.