Has MrBeast gone too far? The YouTuber insists his latest death-defying video was tested for safety. But some experts think his whole business model is killing our humanity.
YouTuber under fire over death trap video
Master of clicks: MrBeast has become an entertainment megastar by studying the titles and images that convince viewers to click on his videos. Glossary
Evolution - A process of gradual change that takes place over many generations, during which species of animals, plants, or insects slowly change some of their physical characteristics.
Malaria - A serious parasite infection transmitted by mosquito bites. It is one of the world’s most lethal diseases.
Blood pressure - The beating of our hearts keeps our blood at a certain pressure. This pressure can rise when we are stressed, as the heart beats faster.
Cholesterol - A type of blood fat produced by the liver.
Selective pressure - Factors in nature that will make a proportion of the population less or more successful at reproducing, driving natural selection.
Attention economy - The idea that human attention is a scarce commodity, and that attention is the limiting factor in a person's ability to consume information.
Let's Plays - Online videos in which a person documents themselves playing a video game.
Algorithm - Any set of rules followed by a computer. In the context of social media, “the algorithm” refers to the intelligent AI that learns the interests of the user and presents them with posts that it thinks will interest them.