Is this craze just harmless fun? With adults spending hundreds of pounds on collecting soft toys, criminal gangs have started to target the shops that sell them.
Thieves nab Jellycats amid toy fever
Eat cutes: Against the bleak backdrop of world news, many adults are turning to the comforting escapism of plushies, soft toy versions of food items and household objects, as well as the more usual baby animals. Glossary
Millennials - People who reached adulthood in the early 21st Century.
Gen Z - Short for Generation Z, meaning people born in the late 1990s and early 2000s.
Median - The median is the middle point in a group of numbers: half of the numbers are smaller than the median and half are larger.