Is hard work the key to success? He may have started as a YouTuber, but now KSI rules over a kingdom of enterprises and media ventures, as well as an audience of tens of millions. He claims that his empire is built on nothing but hard work and perseverance.
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The YouTuber who failed his A levels
Is hard work the key to success? He may have started as a YouTuber, but now KSI rules over a kingdom of enterprises and media ventures, as well as an audience of tens of millions. He claims that his empire is built on nothing but hard work and perseverance.
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YouTuber KSI might have fit in as a RenaissanceThe "rebirth" of Western learning began in the late 15th century, as European scholars rediscovered ancient manuscripts and began to make developments in science and art. man with multiple skills. But while the 15th Century Leon Battista Alberti, for example, was an author, artist, architect, priest, linguist, cryptographerSomeone who writes and cracks codes. and philosopher, KSI's career spans the roles of social media influencer, boxer, musician, CEO, co-founder, entrepreneur, restaurateur, clothier, gamer, actor and more.
KSI, whose real name is Olajide Olayinka Williams Olatunji, started his career at the age of 15. In 2009, he began uploading gaming videos to YouTube.
He dropped out of sixth form college to pursue a career making YouTube and now has over 40 million subscribers across all of his channels.
He may have started on YouTube. But within a few years, he had transitioned into music, with successful rap albums charting in the UK; boxing, with highly-publicised matches against controversial YouTuber Logan Paul; and entrepreneurshipSetting up a company., with a number of brands selling clothing, food and energy drinks.
His Prime brand of sports drinks was a particular hit. But the high-caffeine drinks are now banned in several countries.
Despite this, some have described KSI as a good role model for young people. He condemns Andrew Tate, speaks out against racism and prides himself on his charity work.
Is hard work the key to success?
Yes! KSI is a perfect example of building your own success. Whenever he has seen an opportunity to enter a new field or start a new project, he has done so.
No! KSI's career is built on exploitation. His Prime energy drinks are a perfect example of this.
Renaissance - The "rebirth" of Western learning began in the late 15th century, as European scholars rediscovered ancient manuscripts and began to make developments in science and art.
Cryptographer - Someone who writes and cracks codes.
Entrepreneurship - Setting up a company.
The YouTuber who failed his A levels
Polymath: Social media star KSI will, according to The Sun newspaper, be a guest judge in the forthcoming Britain's Got Talent auditions. Bosses are hoping he will bring some of his estimated 40 million fans to the show. Glossary
Renaissance - The "rebirth" of Western learning began in the late 15th century, as European scholars rediscovered ancient manuscripts and began to make developments in science and art.
Cryptographer - Someone who writes and cracks codes.
Entrepreneurship - Setting up a company.