Tag: Marketing
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Cyber Monday to be biggest shopping day ever
Should we feel ashamed of how much we spend? Today, cyber Monday, is likely to break world records in Britain and America as the biggest single-day spend on consumer goods ever in history.
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Shops ‘special offer’ dirty tricks exposed
The consumer magazine Which? has published a damning catalogue of misleading offers used by supermarkets to lure shoppers into spending extra money. How can you avoid being duped?
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Bob Marley’s name used to launch cannabis brand
For the late Bob Marley ‘weed’ was a spiritual and creative force. Soon he will be the face of the rapidly rising corporate cannabis industry. Would the reggae star have approved?
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How social media are building our future
It is now hard to imagine the world without Facebook, Twitter, Snapchat and all the other apps, but most are less than five years old. What will social media be doing in the next five years?
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iPhone launch sends consumers into a frenzy
Another September brings another ‘must have phone’ and Apple fans have been queueing for weeks to replace last year's model. Are we being duped into always wanting the ‘latest thing’?
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Chips out, army in: Olympic Games under fire
The Olympics are coming. But for all the excitement, many are concerned that the Games are being taken over by corporations and the military. Now, 3,000 further troops are on their way.
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Bond’s drink choice shake-up causes a stir
James Bond has had many faces, but certain habits have remained – chiefly a penchant for martini, shaken not stirred. Now, a search for funds has driven him to beer. Fans are outraged.
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Stores discover secrets in information goldmine
By carefully analysing our buying habits retailers can discover a great deal about us. A remarkable report has revealed how they do it – but is it moral?
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John Lewis advert boy has Britain sobbing
The whole of the UK has been left misty-eyed by a touching new Christmas commercial. It is a masterpiece of the advertiser’s art: to tap into our emotions in order to sell more products.