Are influencers to blame? As 68% of Gen Z and Gen Alpha now say that they follow a regular skincare routine — experts warn it could be doing more harm than good.1
Rise in children obsessed with skincare
Skin in the game: Research from the US suggests that skincare regimes demonstrated by young influencers on TikTok offer little to no benefit, and may even increase the risk of skin irritation and lifelong allergies.