Are they modern role models? The Sidemen are Britain’s most popular YouTubers. Some think they represent a positive alternative to online culture’s toxicity.
Sidemen makes YouTubers millionaires
Fooling about: In August last year, KSI (left) and the Sidemen made it on to the Sunday Times' first top 30 Gaming Rich List, showing that their blokey banter and seemingly innocent good fun is a lucrative business.