Hundreds of millions may be flocking to the big screen to see movies such as Inside Out 2 or Deadpool & Wolverine, but billions are staying home, captivated by a low-budget franchise about talking toilets.

Skibidi Toilet, a YouTube series that originated with an 11-second viral clip, is enormously popular with Gen Alpha. Last year it got over 65 billion combined views.

The series, an ongoing battle between evil toilets and humanoids with televisions, speakers and CCTV cameras for heads, is some of the most-watched content on the platform.

Now, Alexey Gerasimov, the Russian-born Skibidi mastermind, is working with an independent Hollywood entertainment studio to expand the series into a multi-movie franchise.

It has been labelled "brainrot humour", a form of internet comedy repeated so much that it loses all meaning.

Some say that Gen Alpha is building an identity through Skibidi Toilet. It is like a secret language that belongs to them alone.

Will Skibidi Toilet destroy young minds? Some say yes. But for others, it is just generational warfare.

But is it just brain-rot?

Yes! Skibidi Toilet is part of a sinister internet culture preying on young minds for clicks because they are the most vulnerable. 

No! It is natural for young people to be obsessed with toilets. Leave the kids alone!