Is soft power the future of diplomacy? A song from the soundtrack of a South Korean Netflix film has become the breakout hit of the year. But do South Koreans reap the benefits?
K-pop anthem is ‘song of the summer’
Global stars: The fictional girl group Huntr/x, pictured above, perform Golden in an animated musical fantasy film. Glossary
South Korea - An East Asian nation on the southern half of the Korean Peninsula, it shares one of the world’s most heavily militarised borders with North Korea. South Korea has a population of about 52 million.
Coercion - Forcing someone to do something. It derives from a Latin verb meaning "to restrain".
Imperialism - The practice of growing a country's power through colonisation or force.
BTS - A South Korean boy band formed in 2010, and one of the most popular K-pop bands worldwide.
Corporate - Relating to large companies.
Taiwan - An island country in east Asia. China still claims to be the legitimate owner of Taiwan, while the Taiwanese government until recently claimed to be the legitimate government of the whole of China.
Misnomer - When something is named inaccurately.