What's happening?

History shows a trend. When times are uncertain and people feel lost, some turn to cultsA religious group whose beliefs are seen as extreme by most members of society. Often members of a cult are devoted to one person or figure. . When the Industrial RevolutionA period of sudden, rapid industrialisation that transforms a country from an agricultural to an industrial economy. changed how millions of people live, thousands began to follow a woman called Joanna Southcott. At 64, she said she was pregnant with the new messiahThe promised and expected deliverer of the Jewish people..

Now, some think the rise of influencer Andrew Tate can be explained by a new generationA big group of people who were all born at the same time. of young men who feel lost and alone.

Last year, he was arrestedStopped by the police and taken to a police station. in Romania, accused of rape and human traffickingThe recruitment, transportation or trade of humans for forced labour or sexual exploitation. . But his videos are still very popular online.

Experts agree that Tate's ideas are harming women. His videos spread ideas that are sexist and extreme.

But many also believe his ideas are harmful for his target audience: men, especially young men.

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Tate says he can help young men who are unhappy with their lives. He tells men they can be everything he is.¹ But if they do not become multimillionaire alpha malesDominant and influential male members of their social group. , it is their own fault.

But, experts suggest, Tate's adviceWhen someone suggests what you could do next. Advice is supposed to be helpful. actually sets them up to fail. Nine in ten online businesses fail within four months.

He tells them women want strong men with lots of money. But when asked in surveysWhen you ask a group of people questions about what they think about a particular topic. , women say they want a kind partner, not a rich one.

And when men find themselves in the ruin of their business, having driven away all the women in their lives, Andrew Tate will tell them it is all their own fault.

Yes! Tate knows that he can make money by offering young men a road map to success. It makes no difference to him whether it works or not. And the truth is that most men who follow his advice will not become millionaires.

No! The rise of Tate shows that many young men today face real challenges. Boys need better role models. But the real focus should be on how his views affect women.