Is this just hype? Thanks to a clever marketing campaign, people have gone to great lengths to get hold of Prime drinks — but some schools are now banning them.
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How an energy drink took over UK schools
Is this just hype? Thanks to a clever marketing campaign, people have gone to great lengths to get hold of Prime drinks - but some schools are now banning them.
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What's happening?
Sean Evans arrived at the supermarket 7am. There was already a queue outside. Everyone was there for the same reason: to buy a bottle of Prime Hydration. Within 20 minutes, there were none left.
Prime Hydration is a drink launched by the boxer Logan Paul and the rapper KSI. Now, they have launched an energy drink called Prime Energy too.
Both Logan Paul and KSI have a huge number of followers on social media. Many of their followers are children and teenagers.
When the first Prime drinks went on sale in the US, they sold out within hours. When Prime Hydration arrived in the UK, it caused a similar buzz.
Find out more
Prime Hydration is mainly water and coconut water - although most health experts say humans just need water to stay hydratedHaving taken in enough water. .
Prime Hydration is safe for children. But Prime Energy contains more than twice the amount of caffeineA drug that increases the activity of the brain and nervous system. It is found in many drinks, such as tea, coffee and soft drinks, as well as energy drinks, which have large amounts of caffeine. that children should have every day.
Prime Energy is not supposed to be sold to anyone under 18, but some children are still getting hold of it.
Now some schools are banningNot allowing something from being or happening. Prime - and not just for health reasons. They say that children are distractedNot focussed. at school because they are too busy thinking about and even selling Prime drinks.
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Is this just hype?
Yes! Prime would not be so successful if it was not made by Logan Paul and KSI. The only thing we really need is water.
No! Lots of people like to drink energy drinks - so it is not surprising that Prime is popular. And all companies use advertisingAn industry used to call the attention of the public to something, typically a product or service. to sell things. Prime is just very good at it.
Keywords
Hydrated - Having taken in enough water.
Caffeine - A drug that increases the activity of the brain and nervous system. It is found in many drinks, such as tea, coffee and soft drinks, as well as energy drinks, which have large amounts of caffeine.
Banning - Not allowing something from being or happening.
Distracted - Not focussed.
Advertising - An industry used to call the attention of the public to something, typically a product or service.
How an energy drink took over UK schools
Incandescent: One teacher said "incessant chatter" about Prime was disrupting lessons. Glossary
Hydrated - Having taken in enough water.
Caffeine - A drug that increases the activity of the brain and nervous system. It is found in many drinks, such as tea, coffee and soft drinks, as well as energy drinks, which have large amounts of caffeine.
Banning - Not allowing something from being or happening.
Distracted - Not focussed.
Advertising - An industry used to call the attention of the public to something, typically a product or service.