"Come away with us," says the video's silky voiceover, "far, far away, into the heart of a tropical jungle. Dream beneath the stars. Savour exotic cuisine unlike anything you've ever tasted before." It all looks very enticing - until you come to hundreds of creepy-crawlies being poured into a trough.   

This is the official trailer for the latest series of I'm a Celebrity... Get Me Out of Here! It is a an amusing piece of promotion - but not everyone sees it as a laughing matter.

Among the contestants is the founder of UKIPThe UK Independence Party is a populist party that was founded in 1993 with the aim of taking the UK out of the EU. and the Brexit PartyNow known as Reform UK, a right-wing populist party in the UK. , Nigel Farage. Along with nine others he will undergo horrible endurance trials including sticking his head into a campervan full of snakes. There will be the usual disgusting things to eat such as goat feet, sheep's eyes and spiders.

"I'm a hero to some people, and an absolute villain to millions," he declared with a broad smile in a pre-show interview. "In the jungle you're going to find the real me."

Farage has always presented himself as a cheeky man of the people who can be seen down the pub with a pint of beer - unlike the toffee-nosed politicians in Parliament. Much of the Brexit campaign consisted of attacking such "elites".

But it is not that straightforward. Farage comes from a wealthy background and made a lot of money as a commoditiesThings that can be bought and sold. trader before he went into politics. His fee for appearing on I'm a Celebrity is reported to be £1.5m.

As Emily Bootle points out in The I Paper, if we are now going to see the "real" Farage, what we saw in the past must have been a fraudulent facadeA false image that someone presents to others. Can also be used to describe the front of buildings. .

In the Daily Mirror, Darren Lewis reminds readers that Farage defended Donald Trump for sexually assaulting women and said that hearing foreign languages on London transport made him feel "uncomfortable".

His inclusion in I'm a Celebrity, Lewis writes, "is the latest display of utter contempt for Black, brown, Asian, female and foreign viewers of a show fast scraping the bottom of the barrel".

Farage's appearance has triggered a #BoycottImACeleb campaign, which may be working. The opening episode attracted two million fewer viewers than last year, though it was still watched by seven million.¹

Farage is not the first politician to take part. Last year Matt Hancock was invited onto the show, despite having broken lockdown rules when he was health secretary and walked out on his wife and children. He clearly saw the show as a chance to regain popularity - and ended in third place.

PunditsExperts. In India, the word refers to Hindus with an extensive knowledge of Sanskrit, philosophy, religion and the law. have coined the term "fun-washing". The idea is that if you show yourself to be a good sport on TV, people will forgive you for what you have done wrong. If you take part in a disgusting bush-tucker trial, they will even feel sorry for you.

Writing in The Times, Robert Crampton suggests that it could be working for Farage: "I found myself, if not exactly rooting for Farage, at least grudgingly acknowledging his competence and can-do attitude... keeping a level head, keeping perspective, keeping spirits up."

Yes: It is a form of very obvious faking - far from revealing people's "real" selves, it allows them to project a carefully constructed image. TV companies which allow it should be ashamed of themselves.

No: Some people actually are very good sports, but do not get to show that side of their character in public life because they are under pressure to behave in a serious way for the sake of their careers.

Or... Only someone with a very peculiar view of the world would describe I'm a Celebrity as fun. It is an extremely cruel show which panders to the worst instincts of the people watching it.