Tangfastics. Starmix. Gold Bears. Cola bottles. Giant Strawbs. These are all examples of Haribo sweets. But there is another thing they have in common too: they are all gummy sweets. While other companies try to create a diverse range of products to suit the tastes of all customers, Haribo has gone the other way and specialised. So, why was this a good business decision? This video from The Wall Street Journal explains.
Why does Haribo only make gummy sweets?
