In the summer of 2023, pink took over. Barbie was on posters. She was on the sides of buses, on taxis, on clothes and even on pink-themed foods. And in the process, her movie, directed by Greta Gerwig, became a billion-dollar hit. In this video, Vox explores what Barbie's marketing team learnt from another, very different blockbuster: Jaws.
What made Barbie a blockbuster?
