• Reading Levels 1 - 5
Economics | Art & Design

What made Barbie a blockbuster?

In the summer of 2023, pink took over. Barbie was on posters. She was on the sides of buses, on taxis, on clothes and even on pink-themed foods. And in the process, her movie, directed by Greta Gerwig, became a billion-dollar hit. In this video, Vox explores what Barbie's marketing team learnt from another, very different blockbuster: Jaws.

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