The long-lashed woman advertising the latest volumising mascara. The muscled man working out on billboards for the town's new gym. Chances are, they may not be real. AI image generation means that companies can now hire fake people to advertise their products — rather than pay real models. Some see this as an opportunity for new diverse representation. Others worry that AI perfection will distort our sense of what a "real" body can look like. This video from The Guardian explores how AI is distorting our beauty standards.
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