Is luxury ridiculous? Stockholm-born designer Beate Karlsson has taken the fashion world by storm with her creative satirisation of the industry’s “superficiality.”
COP28: ‘Ruthless’ fashion needs urgent change
Is luxury ridiculous? Stockholm-born designer Beate Karlsson has taken the fashion world by storm with her creative satirisation of the industry's "superficiality."
What's happening?
A boot snaps, forcing its model to stumble on the runway. A scrap of fabric peels from the next model's body. Chaos ensues: a sunglass lens goes flying, trouser legs are ripped off, shirt sleeves crumble to the ground.
It may sound like every designer's worst nightmare. But it was Beate Karlsson's biggest dream. She wanted her show to make a statement against the "superficialityA lack of thoroughness, depth of character, or serious thought. of fashion." In her last show, she encouraged her models to trip up on the runway to make fun of the fashion industry.
The luxury sector is booming. A whopping 95% of luxury brands saw their profits growing in 2022, with huge profit margins. The average price of luxury items has risen by 25% in the last few years.
Some say it cannot sustain itself. We are living in difficult and unpredictable economic circumstances. How can luxury fashion maintain its high price tag?
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And its cost is not only financial. Many have criticised the fashion industry for its damaging environmental impact.
Despite its critics, some say that luxury is increasing in relevance. Millennials and younger generations will make up 80% of spending in the luxury industry by 2030.
But statistics show a recent boom in sustainable fashion and the second-hand market, suggesting that luxury may be going downhill.
Is luxury ridiculous?
Yes! It is ridiculous to spend so much money on clothes in such a difficult economic climate simply because they have a high status.
No! This creative fashion show proves that luxury runways can still make important statements.
Keywords
Superficiality - A lack of thoroughness, depth of character, or serious thought.
COP28: ‘Ruthless’ fashion needs urgent change
Glossary
Superficiality - A lack of thoroughness, depth of character, or serious thought.