Labubu dolls have taken off. If you walk down your local high street, you will likely soon spot a monstrous fluffy face clipped to a passer-by's backpack. But why exactly did Labubu dolls become an online trend? And how has Pop Mart's business model been designed for success? This fascinating video from The Wall Street Journal explores the world of Labubu.
What is the economics behind Labubu?
