The hidden meaning behind logos

What makes a good logo? And what hidden messages are there in famous logos? Watch as some of the world's most famous logos are deconstructed, and find out why they work so well.

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  1. Choose your favourite logo from this video and write a description of it. Why does it work so well? Discuss your opinion with an adult.
  2. Imagine you are on Dragons’ Den and your teacher is the dragon. In groups, come up with a product and a logo. Then, pitch your product to the dragon for them to decide which is best.