‘You can create something from nothing’

High flyer: Dyson was recently named one of the UK’s top 20 teen entrepreneurs by TransferWise.

What does it take to be an entrepreneur? Rose Dyson founded Pura Cosmetics when she was just 15. Three years later her A-levels are done and business is booming. She tells The Day her story.

Just £25. That was all the money Rose Dyson used to start up her cosmetics company Pura. “It was money well spent,” she muses three years on.

Indeed, the company’s growth since those humble days is astonishing: “we’re taking it to the next stage now, growing how many stockists we have, and potentially going into some big retailers,” she explains. “I’m getting a proper team, a special production area and a warehouse too — it’s just crazy, I still have to pinch myself.”

Pura specialises in lip balms and scrubs made with natural ingredients that Dyson used to concoct in her parent’s kitchen. “My idea was to create a beauty product that was ethical and taught the importance of beauty and ethics to girls at a young age.”

Unlike many of her friends, Dyson has chosen not to go to university so she can focus her business: “university is great as well, everyone is different, but for me personally I just couldn’t imagine going to uni now that I love what I’m doing so much.”

What is more, her youth has proved to be a help rather than a hindrance. “People are so supportive and they love the story,“ she says. “Being a teenager, it’s the best time to start a business because you have no commitments: no mortgage, no kids, no house. There’s nothing to lose, and it’s not such a risk.”

What does it take to be an entrepreneur?


“Start with as little as possible,” Dyson says. “If you are entrepreneurial you can start with very little and create something big. You won’t feel as much risk if you keep start-up costs as small as possible. I would also say: don’t expect opportunities to fall at your feet, get out there and seek them out — there’s no point sitting in bed and watching Netflix and hoping a phone call will come along. It’s not like that.”

You Decide

  1. Can entrepreneurship be taught?


  1. What advantages do you think young people have in business compared to adults? Write down your ideas and share them with the class.

Some People Say...

“Good habits formed at youth make all the difference.”


What do you think?

Q & A

What do we know?
Worldwide, the cosmetics industry is predicted to be worth over £525 billion by 2020. In Britain, over a million people are employed in the industry which is worth around £17 billion.
What do we not know?
Exactly how the beauty industry will change over the coming years. For example, one recent change is the development of make-up brands for men.

Word Watch

Start up
Dyson began her company as part of a school enterprise competition.
Make-up and beauty products.
A thing that provides resistance, delay or obstruction to something or someone.
On the other hand, Dyson remembers one occasion when she approached an independent shop with her products only to be told: “how the hell can you have a professional product at 16?” She sent them free samples anyway and made a big sale (she got an apology too).

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