Win lifetime Beyoncé tickets… on one condition
Beyoncé and Jay-Z are offering free tickets to their concerts for life, if fans promise to go vegan. Plant-based diets are all the rage right now, but are they always a good idea?
“Man, we were just in the food court, eating our gyros,” raps André 3000 on Beyoncé’s 2011 hit Party. Well, André will have to find a new place take Bey for dinner — Queen Bey has gone vegan, and she wants you to do the same.
Beyoncé is so passionate about the cause that she and Jay-Z have offered one lucky fan tickets for life to their shows. All they have to do is commit to eating plant-based meals.
Right now, veganism is huge. In the UK, the number of vegans has rocketed from 150,000 people in 2014 to around 600,000 in 2018.
Vegans cite several benefits. One study claims that avoiding meat and dairy is the “single biggest way” a person can reduce their carbon footprint. Researchers have also linked plant-based diets with lower risks of heart disease.
All good, right? Not necessarily.
In some cases, the impact of vegan trends may be harmful to the environment: take avocados. Huge demand for them in Western countries is driving deforestation in Mexico as farmers rush to plant more avocado trees. “Eating lamb chops that come from a farm a few miles down the road is much better for the environment than eating an avocado that has travelled from the other side of the world,” argues journalist Emma Henderson.
However, this was disputed by a study last year which said meat and dairy products had a bigger impact than international trade.
So should we all go vegan for Beyoncé? Many people would certainly agree — particularly due to the environmental and animal welfare arguments in support. But is the lifestyle right for everyone?
Furthermore, what does this story say about the cult of celebrity? Why do we feel compelled to follow the example of the rich and famous? Would it be better if people decided to embrace veganism based on their own morals, rather than copying celebrities?
- Should we all go vegan?
- Summarise the advantages and disadvantages of eating a vegan diet. Share your ideas with the class. Now take a class vote: should we all go vegan?
Some People Say...
“Moderation is best in all things.”Hesiod
What do you think?
Q & A
- What do we know?
- The offer of lifetime tickets covers a period of 30 years, and is currently only available to Beyoncé’s American fans.
- What do we not know?
- We do not know precisely how many vegans there are in the UK, but their numbers certainly are growing. We do not know if this trend will also be felt in other parts of the world.
- A type of meat kebab.
- We do not know for sure if Beyoncé is totally vegan. On one of her Instagram posts it says she has committed to “meat free Mondays”.
- “Reducing food’s environmental impacts through producers and consumers,” by J. Poore and T. Nemecek.
- In the study: “Vegetarian, vegan diets and multiple health outcomes: A systematic review with meta-analysis of observational studies.”
- “The role of trade in the greenhouse gas footprints of EU diets”, published in Global Food Security last year.