Trump to officially launch 2020 campaign

Trump card: The president has already spent around $8.3m on Google and Facebook adverts.

Can Trump win again? Or was his first victory a one-off? Tonight, in Florida, he will officially launch his campaign for re-election (although some say the campaign never stopped).

It has now been four years since Donald Trump announced that he was running for president. In 2015, his speech caused instant outrage when he called Mexican immigrants “rapists”.

Tonight, in Florida, he will officially launch his campaign for a second term as US president.

Will this campaign be any different? Donald Trump’s character hasn’t changed. He is still prone to insulting his enemies. He still lies frequently. And he still prefers to use large rallies to get his message across.

In many ways, he never stopped campaigning: he registered his 2020 bid on the day of his inauguration.

So, what has changed this time around? He is now the incumbent president, with a united Republican Party behind him. He has $40 million of campaign money in the bank. He is already spending five times more on Facebook and Google adverts than any of the 23 people who are running for the Democratic Party.

But his presidency could hurt him too. It will be harder to paint himself as an outsider, as he did in 2016.

And despite a strong economy, Trump’s approval ratings have rarely risen above 50% among the general public. A recent poll by his own campaign showed that Trump was trailing behind the Democrat Joe Biden in key states.

Take two?

So, can lightning strike twice? Trump lost the popular vote the first time around. In the end, his presidency came down to just 77,000 votes spread across three states. He is clearly unfit for the job. Surely, he will not be able to pull the same trick a second time?

Don’t be so sure. Trump’s presidency was not a fluke. It was an expression of the genuine anger felt by millions of Americans. Their problems have not just gone away. Trump’s biggest supporters have not abandoned him yet. Why should we think that they will do so in the next 17 months?

You Decide

  1. Will Donald Trump win the US election next year?


  1. Imagine you are running against Donald Trump in the 2020 US election. Create a poster or video for your campaign. (Before you start, consider whether it is better to attack your opponent or promote your own ideas.)

Some People Say...

“Our Country is doing great, far beyond what the haters & losers thought possible — and it will only get better!”

Donald Trump, Twitter, 17 June 2019

What do you think?

Q & A

What do we know?
Incumbent presidents are usually at an advantage. Currently, however, polls show that Trump would be defeated by most of the prominent Democratic candidates.
What do we not know?
How far to trust the polls at this stage in the race. Remember, there is still a year-and-a-half to go before election day. Countless things could happen in that time, which might change people’s minds.

Word Watch

The day he was officially sworn in as president (20, January 2017).
The current holder of a position.
23 people
Currently leading the pack is 76-year-old Joe Biden, President Obama’s vice president. However, it is very early to be predicting the winner of the Democratic primaries, especially with so many candidates running.
Strong economy
The US economy grew by 3.2% in the first three months of 2019, an unexpectedly strong result.

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