"Take a sad song and make it better," the sad tune accompanies images of depressed Brits. With England's history of humiliating defeats at the Euros, the Adidas advertisement paints a picture of a downcastLooking downwards and/or feeling despondent or disappointed. nation.

That is, until Jude Bellingham makes his entrance, scoring a goal to the tune of Hey Jude's jubilantFeeling or expressing great happiness. chorus. He squares up to the camera solemnly as text reads "YOU GOT THIS."

Marketing became reality on Sunday, as Bellingham was serenadedTo entertain someone by singing to them. by England fans with Paul McCartney's classic hit after he scored the only goal in England's match against Serbia.

The message is clear: England needs hope. But is Jude Bellingham that hope? At just 20 years old he was named the world's best footballer in the Top Trumps rankings.¹

A keen prankster with a Ronaldo haircut, stories abound of Bellingham's natural charisma and thoughtfulness. He once fetched a blanket for a shivering ballboy. Colleagues remember how he used to help load laundry after matches.²

With England's performance so far being described as "boring", "dismal" and "flat", they need all the personality they can get.³

In this year's Euros, 24 teams will compete for the 2024 title. The final is due to take place on the 14th July.

Some say that Bellingham is just what we need to rekindle England's love for football. After all, the beautiful game is about more than just scoring points. It is about shared values, pride, love. But some worry that the media storm over Bellingham is a gimmick.

And it would not be the first time a player has failed to live up to the hype. Labelled the 'new Pele', child soccer prodigyA child with exceptional skill or talent. Freddy Adu became the youngest professional athlete in the history of US major sports at the age of 14.

Adu's charisma, confidence and easy-going personality won him favour on and off the pitch. But his career was ultimately defined by disappointment. Some say we should be careful to set store by talent and training over charisma.

Is personality more important than talent?

Yes: You need more than just skills and training to win a match. You need team spirit, encouragement from your supporters, and hope - all of which players like Jude Bellingham provide.

No: Ultimately, football is about winning - and doing it consistently. Personality can score points with the crowd, but it canot score points on the pitch.

Or... Personality and talent both play a role, but the real winner is training and resilience. The measure of a player's career comes from years of work, and cannot be judged by gimmicky media coverage designed to raise people's spirits.