It is a perfect day at the beach. Five women of different body types, ages and ethnicities lounge, stand and sit on golden sand. Above, in cloudy white text, there is a message in Spanish: "Summers is ours too". 

This is the banner image for a new Spanish government campaign. Launched yesterday, it aims to encourage all women to enjoy their bodies. Ione Belarra, Spain's social rights minister said: "All bodies are valid and we have the right to enjoy life as we are, without guilt or shame." 

For decades, women have been bombarded with adverts and articles that promote the idea of the perfect body: a thin, toned, youthful form that resembles those of models.

Critics have accused these of body shaming. Psychologists have found that this body shaming has terrible effects. It can lead to body dysmorphiaA mental health condition where someone spends a lot of time worrying about physical flaws, which are often unnoticeable to others. , depression, anxiety, low self-esteem and eating disorders. Some eating disorders can be fatal, such as anorexiaAn eating disorder and serious mental health condition. It causes sufferers to attempt to keep their weight as low as possible.. 

The Spanish government campaign wants to encourage a new age of acceptance. But some believe it faces an uphill battle. As health scientist Elliot Montgomery Sklar writes: "It is common and expected that women be unhappy with their bodies."

Hollywood stars are cast for their appearance. TabloidsA newspaper that has smaller pages. It typically has lots of pictures and sensational stories. applaud celebrities who lose weight and mock those who gain it. The contestants on TV show Love Island all share a specific body image.    

Others, however, believe that we are on the cusp of change. In 2015, an advert promoting a slim beach body was banned in the UK. The next year, mayor of London Sadiq Khan vowed to remove all body-shaming from London transport.

Famous figures argue that we should love the body we inhabit. Slam poet Sonya Renee Taylor argues "The body is not an apology". We should embrace our bodies whatever their form. 

Yes: After centuries of being trapped by conventional ideas of beauty, we should learn to find beauty in all things. The time has come to love ourselves and move past the age of shame.

No: From Sparta to Spain, we have always been obsessed with our bodies and appearance - and always will. It will take more than positive campaigns and advertising restrictions to transform human nature.

Or... There are millions of people in the world who lack the time and money to care about their appearance. As the world lurches towards a climate crisis, chasing perfection might become a thing of the past.

Body dysmorphia - A mental health condition where someone spends a lot of time worrying about physical flaws, which are often unnoticeable to others.

Anorexia - An eating disorder and serious mental health condition. It causes sufferers to attempt to keep their weight as low as possible.

Tabloids - A newspaper that has smaller pages. It typically has lots of pictures and sensational stories.

Skin deep - Bregman calls this the Veneer Theory of human nature. The bombing of European cities in WWII was designed to damage morale and shatter this thin membrane. Instead, morale rose and the thin skin turned into a strong shield.