There was no questioning the brilliance of Brazil's performance. Just six minutes in, Casemiro crossed the ball to Vinicius Junior, who slotted it past the South Korean keeper. Six minutes later, Neymar scored the coolest of penalties.

Next, it was Richarlison's turn, as he controlled the ball under pressure, passed it and then raced into the penalty area to claim Brazil's third. By half time the score was 4-0, after Vinicius Junior had chipped the ball neatly over the Korean defenders for Lucas Paqueta to volley home.

Brazil certainly deserved to celebrate. What some people disliked was how they did it.

Goal one: they danced in a huddle by the corner flag, then individually with a little forward-and-back motion.

Goals two and three: the team's manager, Tite, and the substitutes joined the dancing huddle. Goal four: Paqueta led his team mates in a neck-waggling chicken dance.

Then, at half time, they danced down the tunnel, shaking their hips.

Their fans were only too happy to join in the fun: Brazilians are famous for loving a party. But one commentator in particular had reservations about the players' behaviour.

"I've never seen so much dancing," said the former Manchester United and Republic of Ireland captain Roy Keane. "I can't believe what I'm watching.

"I don't like this. People say it's their culture, but I think that's really disrespecting the opposition. I don't mind the first time and that jig, but then the manager was getting involved. I'm not happy with it."

The Brazilian manager was quick to defend his players, and himself. "There's no interpretation other than happiness at the goal, happiness for the team, happiness for the performance," he said.

The Times's chief football writer, Henry Winter, tweeted that "Brazil's football so often brings joy to the World Cup... anyone having a problem with Brazil's dancing is just a kill-joy."

"For me, it's not the dancing per seA Latin term which means "by, in or of itself". but the time it took," said one Twitter user. "All while the Koreans are stood there waiting for kick-off, feeling gutted."

In many other sports, even the most basic football celebrations would be thought excessive. Cricketers do not pile on top of each other after taking a wicket. A tennis player will enjoy a short celebration, but then be quick to shake the defeated opponent by the hand.

Yes: Sporting behaviour involves acknowledging your opponents' performance and feelings, not taunting them. South Korea scored a goal just as good as the Brazilians' and deserved more respect.  

No: We are all used to seeing goal scorers sliding into a corner and their team mates piling in on top of them. The Brazilian celebrations were no more excessive - just a good deal more artistic.    

Or... There should be a time limit on celebrations. If they last more than a minute, the other team should have the choice of adding that time to the end of the game, or subtracting it if they prefer.